Pan Pacific Hotels Group Elevates Its Serviced Suites Offering With Asset Enhancement and Growth Plans

1 November 2021 – Pan Pacific Hotels Group elevates its position in the long-stay segment as its flagship Pan Pacific Serviced Suites Orchard, Singapore and Pan Pacific Serviced Suites Beach Road, Singapore clinched two awards at the World Travel Awards 2021. Pan Pacific Serviced Suites Orchard, Singapore brought home the “Asia's Leading Serviced Apartments” win, and Pan Pacific Serviced Suites Beach Road, Singapore secured “Singapore's Leading Hotel Residences” at this year’s Awards.

The recognition came soon after Pan Pacific Serviced Suites Orchard, Singapore’s thoughtful renovation, which rejuvenated this urban oasis with modernised suites, additional luxurious penthouses, along with four sky gardens, The Living Room and a slate of enhanced wellness offerings.

Cinn Tan, Chief Sales and Marketing Officer, Pan Pacific Hotels Group, said, “We are honoured that Pan Pacific Serviced Suites Orchard, Singapore has been named ‘Asia's Leading Serviced Apartments’, and Pan Pacific Serviced Suites Beach Road, Singapore ‘Singapore's Leading Hotel Residences’. These honours at the World Travel Awards are a testament to the Pan Pacific brand’s signature sincere service, coupled with the offering of high-quality residential experiences. As we look towards the return of travel, we continue to strengthen our portfolio of long-stay properties across Asia.”

Richard Tan, Vice President, Operations, Serviced Suites, Myanmar & Vietnam Hotels, Pan Pacific Hotels Group, said, “Taking home these two wins at the World Travel Awards 2021 is a timely affirmation to our teams, as they maintain their dedication to delivering stellar experiences to our guests during these unprecedented times.”

He added: “Through the pandemic, the extended stay segment has proven its resilience and is forecasted to grow even more as residents are seeking lifestyle-focused, self-contained accommodation with trusted brands. Pan Pacific Hotels Group, with its expertise in both hotels and serviced apartments, is poised to be a strong and serious player in this landscape. In the next three years, we will be expanding our footprint of Serviced Suites into key gateway cities including Jakarta, Kuala Lumpur, Bangkok and Hanoi.”

Enhancing Our Product – A Modern Luxurious Residence Focused on Wellness Living

Headed by Index Design, the refurbishment of Pan Pacific Serviced Suites Orchard, Singapore creates an elegant retreat that balances sophisticated city living with tranquility.

The residents’ lounge has been remodelled into a modern style The Living Room. It is an exclusive space for residents to relax, socialise, or even host their own guests, just as they would at their own homes.

The Living Room now comes with a TV lounge, OSIM massage chairs, pool table, Xbox Kinect, a boardroom-style meeting room, and all-day coffee- and tea-making facilities.

The attention to wellness living is equally taken care of throughout the Serviced Suites, with thoughtful spaces and facilities.

These include a 20m-long ionised water swimming pool with three sections—a children’s area, a Jacuzzi and a lap pool—as well as hydro-aqua fitness equipment comprising a Hydro-Bike and a Hydro-Treadmill; a hydro-therapeutic spa with hot and cool pool; steam rooms with water-jet showers and a foot reflexology path; a 24-hour fitness centre boasting equipment by Technogym; a golf putting green; and four levels of outdoor sky gardens for residents to take in the fresh air and views of Orchard’s premier neighbourhood and Singapore’s glittering skyline.

During the renovation, the design of the Suites and new Penthouses was carefully curated to ensure understated luxurious comforts amidst the influence of the botanical heritage of Orchard Road and Southeast Asia. Each Suite and Penthouse has been fitted with bespoke furniture, featuring refined rattan, bamboo and earthy tones in designs. They are also equipped with a Bose home theatre and a king bed with pillow menu, for a personalised and elevated home away from home.

Another new installation to the Suites’ and Penthouses’ fully equipped kitchenette is the premium filtered water faucet, a convenient feature for long-stay residents and a sustainable alternative to plastic-bottled water. The taps dispense safe drinking water that has gone through advanced filtration which meets World Health Organisation (WHO) standards.

For greater convenience, each Two-Bedroom Suite and One and Two-Bedroom Penthouse also comes with a dishwasher.

Located within two minutes’ walk from Somerset MRT station, Pan Pacific Serviced Suites Orchard, Singapore provides convenient walking access to premium shopping complexes including Paragon, Takashimaya and ION Orchard, as well as a plethora of culinary and lifestyle choices along Singapore’s famous shopping and entertainment belt, Orchard Road.

Growing Our Portfolio – Pan Pacific Hotels Group Adds Four Serviced Suites Over Next Three Years in Key Cities Hanoi, Bangkok, Kuala Lumpur and Jakarta

Under its pipeline of 13 new properties to come in the next three years, Pan Pacific Hotels Group continues to build its strength in the Serviced Suites segment, particularly as the pandemic brings longer lengths of stay in the region and beyond. In a survey by Global Hotel Alliance (GHA), the average length of stay for DISCOVERY members travelling out of Singapore increased by 169% from 2019 to 2021. In terms of domestic stays, DISCOVERY members in Australia upped their average length of stay by 22%, followed by 11% in the UK and 8% in Singapore.

This signals strong demand for the extended stay segment, especially as borders in the region gradually reopen. To recapture demand and secure long-term growth, Pan Pacific Hotels Group remains steadfast in expanding its Serviced Suites offerings in Asia’s key gateway cities. Starting in March 2022, the Group will launch the 126-unit PARKROYAL Serviced Suites Hanoi at the scenic West Lake, commanding panoramic views of surrounding landmarks such as the Tran Quoc Pagoda, Quan Thanh Temple, and Phu Tay Ho temple. It is a 15 minutes’ drive from the key business, commercial and tourist districts of Ba Binh and Hoan Kiem.

The PARKROYAL brand will also make its entry into Thailand with PARKROYAL Suites Bangkok in May 2022. The 194-key PARKROYAL Suites Bangkok enjoys a prime location on Sukhumvit Soi 6, just a stone’s throw from Nana BTS sky train station. It sits in the heart of Bangkok’s commercial district, with upscale shopping malls including Central Embassy and Terminal 21. With Thailand

Come July 2022, it will open Pan Pacific Serviced Suites Kuala Lumpur in Bukit Bintang, bringing 201 luxurious Serviced Suite Apartments within a mixed-used complex alongside the transformed PARKROYAL COLLECTION Kuala Lumpur, under UOL Group Limited.

Finally, PARKROYAL Serviced Suites Jakarta will join the Group’s triple-property entry into Indonesia within Thamrin Nine, also owned by UOL Group Limited. Opening within Tower 2 of the prestigious mixed-use development, PARKROYAL Serviced Suites Jakarta will offer 180 suites and an extensive range of facilities, including a grand ballroom, swimming pool, children’s pool, gym and fitness centre. Its prime address gives it direct underground access to the upcoming Dukuh Atas MRT Station, and is shared with its sister properties, PARKROYAL Jakarta and Pan Pacific Jakarta.

This growing portfolio of Serviced Suites adds to Pan Pacific Hotels Group’s strong offering in Asia’s long-stay segment. A stay at Pan Pacific Serviced Suites promises to be hassle-free, as residents are taken care of round-the-clock by our Personal Assistants who offer our signature sincerity in service with a smile. Our current properties include Pan Pacific Serviced Suites Beach Road, offering residents easy access to business and leisure spots, or a pampering day in with a relaxing dip at the rooftop pool as they marvel at the city skyline. Pan Pacific Serviced Suites Beach Road has recently been named the winner of Singapore's Leading Hotel Residences by World Travel Awards 2021.

Residents looking to appreciate Singapore’s heritage within the bustle of the city may stay at the nearby PARKROYAL Serviced Suites Singapore, where traditions and culture meet trendy lifestyle options in a fuss-free getaway. Finally, with its footprint in China, Pan Pacific Serviced Suites Ningbo brings access to both business venues and Ningbo’s cultural hotspots from this luxurious residence in the city.

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